The Weather-Ready Nation (WRN) Ambassador™ is an initiative of the U.S. Department of Commerce, National Oceanic and Atmospheric Administration (NOAA), to strengthen partnerships with external organizations toward building community resilience in the face of increasing vulnerability to extreme weather and water events.
Building a Weather-Ready Nation™ requires more than government action alone. It requires innovative partnerships with other weather information providers (i.e., the Weather Enterprise), and with organizations across all segments of society for better community, business, and personal decision making.
WRN Ambassadors will serve as change agents and leaders in their community. They will inspire others to be better informed and prepared, thus helping to minimize, mitigate, or avoid the impacts of natural disasters. WRN Ambassadors can encourage these changes in their community in a number of ways, including:
- Setting an example by becoming “weather-ready” yourself (g., making employee preparedness a priority and having a disaster plan);
- Promoting Weather-Ready Nation key messages in your outreach activities;
- Providing incentives to your constituents and stakeholders to become more resilient; and
- Sharing success stories with NOAA.